Organizational Culture & Storytelling

Catalog description

Organizational culture matters and, according to the research, it is the secret to the most successful organizations in the world. This course will define organizational culture, explore how culture is communicated through organizational mission and value statements, and provide insight into leveraging culture for organizational performance. Students will explore a variety of topics related to organizational culture including the role of the leader, its importance to recruiting and hiring, how to share culture through organizational practices and storytelling, and how to leverage culture to inspire change and innovation.