Social Media Planning

Catalog description

Social media has changed the way that organizations communicate with their various audiences blurring the lines of public relations, marketing and customer service. Communication professionals must be able to think strategically across all social media platforms to effectively define their brand, speak in an authentic voice and build relationships. Through case study analyses, best-practices research and hands-on assignments, students will learn how to strategically plan a social media campaign through research, content development and curation, and evaluation using meaningful metric analysis.