Health Communication Theory

Catalog description

Health communication is driven by a set of principles that guide the conceptualization, design, and implementation of new health guidelines and interventions. The ultimate goal of health communication is to increase health and satisfaction by encouraging healthier behaviors, medical compliance, and more efficient communication of medical information. This class is designed to give an overview of the major fields of study in health communication through examination of the major theoretical perspectives therein. Topics include the different areas of study in which health communication theories are based, how theory is used to support the initial design of research studies and interventions, and the situations in which the use of more than one theoretical approach is warranted.