Crisis Communication

Catalog description

Crises can bring harm to an organization’s brand and threaten its reputation. Knowing how to anticipate and plan for problems and challenges, and knowing how to manage a crisis if it does strike, are key factors in effective crisis communication. Students will develop theoretical knowledge of issues management and crisis communication and, through case studies and hands-on assignments, will learn to think strategically about importance of public opinion, the role of the media and social media in a crisis, how to develop effective crisis-related messages, and learn how to evaluate crisis responses.