Artificial Intelligence for Business

Catalog description

Artificial Intelligence (AI) is the broadest term used to classify machines that mimic human intelligence. It is used to predict, automate, and optimize tasks that humans have historically done, such as speech and facial recognition, decision-making, and translation (IBM.com). Undoubtedly, AI is one of the most transformative and disruptive technologies of our age, which has already had a direct impact on the value chain. Private investment in AI has significantly increased in recent years, more than doubling from $42.2 billion in 2020 to $93.5 billion in 2021 (AI Index report, 2022). A recent MIT paper predicts AI will cause significant innovations in the next ten years, creating many new jobs. However, there is currently a significant AI talent shortage in the U.S. and worldwide, and the AI skills gap is expected to widen in the future. Therefore, pursuing an AI/machine learning job is a solid choice specifically for recent university graduates to secure a high-paying position that will be in demand for decades. This course was designed for students within various disciplines, such as Information Systems, Business Analytics, Marketing, Finance, and Accounting, to learn the basics of Artificial Intelligence (AI) and how AI is applied to business. In addition, students learn how to work with SAS Viya, the SAS platform for AI and Machine Learning. This course could be the students' first yet most important step in preparing for the AI job market.