User Experience Design

Catalog description

This course focuses on the critical role user experience plays in today’s technology-driven business world. While technology advances make the design of functionality more readily in interactive products, usability plays a critical role in determining their success in the real world. Increasingly, business leaders realize the need to consider the emotional and social experiences as well as functional requirements and the steps users take to complete a task. This course explores User Experience Design (UXD), and its strategic importance in creating competitive advantage. Students will be able to discover, define, develop, and deliver a complete user experience. They will understand the role of usability and design principles, build innovative and pleasurable user experience prototypes, and validate them to achieve human, social, and business goals.