Catalog description

Provides a comprehensive examination of all major components of marketing strategy and their integration to build awareness of the nonprofit services and support for fundraising. Examines the policies, concepts and methods of marketing communication and fundraising including major gifts, annual giving, planned giving, comprehensive campaigns, stewardship and strategy.

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Class #richmond_2-1811Fall 2026UGRD

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

Class numbers and section codes come from the registrar.

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