MKT 426

MKT 426

University of Richmond · UGRD · Fall 2026

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Examine the role digital marketing plays in strategy development for brands. Analyze and study the importance of digital media and the use of social media platforms in modern marketing and advertising plans. Design, develop, and execute a digital marketing program as a class project. Offered every fall.

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Class #richmond_2-1666Fall 2026UGRD
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