Catalog description

Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand management, sponsorship, licensing, strategy development, research resources and techniques, and career opportunities. Offered every spring.

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Class #richmond_2-1665Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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