MKT 327
MKT 327
University of Richmond · UGRD · Fall 2026
1 section
Catalog description
Students develop and apply analytical and communication skills to address marketing challenges in a variety of contexts. Students learn how to manage, analyze, visualize, and interpret various types of marketing data to provide insights into consumer preferences and behaviors and enhance effectiveness of managerial decision-making. Hands-on experience with industry-standard software such as SPSS, Excel, and Simply Analytics. Offered every spring.
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001
Availability not recently verifiedClass #richmond_2-1654Fall 2026UGRD
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