MKT 327

MKT 327

University of Richmond · UGRD · Fall 2026

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Students develop and apply analytical and communication skills to address marketing challenges in a variety of contexts. Students learn how to manage, analyze, visualize, and interpret various types of marketing data to provide insights into consumer preferences and behaviors and enhance effectiveness of managerial decision-making. Hands-on experience with industry-standard software such as SPSS, Excel, and Simply Analytics. Offered every spring.

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Class #richmond_2-1654Fall 2026UGRD
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