MKT 324

MKT 324

University of Richmond · UGRD · Fall 2026

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An advanced study and practice of the elements of the personal selling process in addition to an overview of sales strategy, territory planning and management, and other contemporary sales issues including customer relationship management. The course is focused on teaching students additional skills required to pursue a career in professional selling. Offered every spring.

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Class #richmond_2-1651Fall 2026UGRD
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MKT 324 — University of Richmond