Catalog description

The complete product lifecycle, from idea generation through commercialization. Focuses on the processes used in conceiving, structuring, developing and monetizing different marketing concepts. How to foster creativity, conduct market opportunity assessments, optimize product development and channel strategies, develop and employ marketing plans, forecast new product sales, conduct portfolio assessments, and manage future innovation efforts.

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Class #richmond_2-1649Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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