BUAD 469

Catalog description

A two semester experiential program where 16 students from all disciplines across the University of Richmond will explore, ideate, prototype, manufacture, and commercialize a consumer packaged food or beverage-from idea to revenue in nine months. In the first semester, students will learn and employ design thinking and agile techniques to explore market opportunities and ideate possible solutions. In the second semester, the students will operate in teams typically seen in start-ups (Operations, Marketing, Sales, Finance) as they market and sell their product through traditional retail establishments as well as direct-to-consumers. This course will be managed and staffed by the Marketing department of the Robins School of Business. This is a year long course, offered every year.