GEN 420

Business Strategy and Entrepreneurship

Rasmussen University-Wisconsin · UGRD · Fall 2026

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This course provides business model strategies and business development techniques for starting or managing a business. In addition, the entrepreneurial process and characteristics as well as the importance of risk assumption will be explored. Students will learn how the entrepreneurial process assists in identifying potential business opportunities. They will also learn about the components and importance of business plans that incorporate selecting a business model, business development, ethics, risk, and entrepreneurial mindset.

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Class #rasmussen_wisconsin-0420Fall 2026UGRD4 credits
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