GEN 418

Value Chain and Operations Management

Rasmussen University-Wisconsin · UGRD · Fall 2026

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This course is the study of how external influences and internal capabilities affect organizational strategies, tactics, and execution. This course covers topics surrounding the application of Michael Porter’s Five Forces and value chain models to examine competitive forces, economic constraints, and organizational capabilities. Additionally, operations management’s role in organizational performance is explored. Students will examine organizational challenges and opportunities in order to formulate strategies that sustain competitive advantage.

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Class #rasmussen_wisconsin-0418Fall 2026UGRD4 credits
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