Web Analytics

Catalog description

This course is the study of contemporary business analytics tools. It places a focus on determining the most appropriate product or technology for building data visualizations and dashboards. Topics include identifying analytical tools, highlighting various input and output data formats, identifying different types of data visualizations, and constructing business-oriented dashboards. This course will prepare students to be able to create data visualizations and dashboards based on provided business requirements. Computer Science Bachelor’s Degree Prerequisite: None Marketing Bachelor’s Degree Prerequisite: MAR3128 Foundations of Digital Marketing