Public Relations Media and Campaigns

Catalog description

Instructional Method: Three hours lecture/discussion. Prerequisites: COMS 130 (completed with a “C” or better), COMS 225 , COMS 231 , COMS 330 (completed with a “C” or better), and either COMS 104 or COMS 235 , or permission of instructor. Use of media to achieve motivation within various target audiences; theory and nature of materials emanating from a public relations department or counseling firm; practical analysis and development of specialized communication materials to gain reaction and support from specialized groups.