Advertising Media and Integrated Research

Catalog description

Prerequisites: COMS 130 (with a grade of “C” or better) and COMS 173 ; or permission of instructor. Examines local and national sales methods, market and audience research, demography, sales planning, organization and management. Focuses on integrated communication research that informs advertising media planning and communication planning across paid, owned, and earned media channels. Includes writing for integrated campaigns, preparation of presentations, production and placement of advertising, development of client relations, and follow-up service. REAL Area L Note(s): Applied Learning designated course.