Search Engine Optimization

Catalog description

Instructional Method: Three hours lecture. Prerequisites: Junior standing or permission of instructor. Search Engine Optimization will focus on a dominant form of advertising in the digital world: search. Building a strong search campaign relies on using search engine optimization strategies to build profitable customer relationships. Topics in the course will include audience search behavior, search engines and algorithms, website user-experience, on- and off-page SEO, keyword research, and strategies for conducting SEO campaigns for traditional and niche search engine. The course teaches the fundamentals of SEO and providing practice with analysis and skills associated with doing SEO for a business or organization.