Advertising in a Digital World (GE)

Catalog description

Instructional Method: Three hours lecture. This course provides a foundation for the field of advertising in today’s digital world. Advertising’s historical development, problems and challenges, and the skills needed to function in the new digital landscape that is advertising communication are all discussed. This includes an overview of advertising’s creativity, decision-making, media management, and analytical strategies. REAL Area L Note(s): General Education and Applied Learning designated course. Advertising students must earn a “C” or better in this course in order take COMS 483 .