Social Media and Audience

Catalog description

Social Media & Audience: This course explores strategies for developing, maintaining, and engaging audiences through social and participatory media. Students will examine the zones of social community, social publishing, social commerce, and social entertainment as outlets for social media consumption and creation. In addition, students will investigate the motivations, perceptions, and behaviors of audiences, and learn how to gather data and assess metrics for audience analysis. Students in this course will produce content for social media, audit its effectiveness, and assess personal, publishing, entertainment, and organizational storytelling through social media. Prerequisite: COM 101 or