Entrepreneurial Journalism

Catalog description

As the needs and preferences of consumers leap forward with technology, many students of journalism will go on to create their own jobs by conceptualizing and launching new products and services. Students in this course will be taught the principles of human- centered design and how to apply them in support of the principles of journalism through new ventures. They will learn how to research the field for the interests and needs of news consumers, design a product or service to meet a specific need, build a business plan, create a prototype and present it to prospective audiences. Prerequisite: MMS 101 or COM 101. (Offered every fall term.)