MKT 453
Marketing Research
Queens University of Charlotte · UGRD · Fall 2026
1 section
Catalog description
This course is an introduction to the research and methods used in the marketing process. Areas given emphasis include sources of marketing data, sampling surveys, interpretation of data, and the relationship of market research to the policies and functions of a business. Prerequisite: MKT 340 with a grade of C or higher and MAT 112 or 130. (Offered fall term.)
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Availability not recently verifiedClass #queens_charlotte-MKT453Fall 2026UGRD3 credits
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