Ent: Crafting a Business Plan

Catalog description

This course provides a comprehensive exploration of entrepreneurship by analyzing market dynamics toward developing an effective business plan. Through a blend of theoretical frameworks and practical applications, students will learn to capitalize on opportunities, create unique value propositions, and design actionable plans for successful ventures. The course equips students with the skills to start, manage, and grow businesses, emphasizing critical elements like market analysis, financial projections, and marketing strategies while integrating theory with real-world examples. Prerequisite: MGT213. (Offered Fall Term) Credit: 3.