Sports Promotion and Publicity

Catalog description

This course surveys the strategy, techniques and communication media employed by public relations, marketing and promotion professionals in their unique application of the sports industry. Students will learn how to analyze sports audiences, develop promotion strategies, plan sporting events add understand the role of advertising and sponsorship. Students will examine sports- related corporate responsibility and community relations initiatives in local, national and international settings. Prerequisite: COM 101 or MMS 101. (Offered every spring term.)