Health Communication Campaigns

Catalog description

This integrated strategic communication course focuses on local and global health communication issues, causes, education and campaigns. This course examines governmental and organizational (profit and non-profit) attempts to inform, motivate, and persuade publics. Strategies particular to communication for health care audiences will be explored, including message creation, audience analysis, education needs, and analyses of health strategies across a variety of media, including social media campaigns. Prerequisite: None. (Offered every spring term.)