Strategic Planning And Marketing For Technology

Catalog description

This course examines concepts, models, and methods useful for developing strategic initiatives in industrial/technical business environments. Focuses on planning concepts, including industry structure, strategic mission, organizational structures, competitor analysis, and related areas. Graduate status or senior standing with consent of instructor. Graduate students without an OLS background may be required to take leveling courses. Typically offered Fall Spring Summer. Course Learning Outcomes 1. Explain the principle concepts in strategic planning and apply them appropriately. 2. Write detailed, analytical case studies, alone and in groups, to demonstrate practical application of material and teamwork skills. 3. Present case studies to class to enhance communication skills. 4. Develop an individual project that synthesizes the class materials and individual experiences of the student. View Class Schedule