Sports Marketing

Catalog description

This seminar is designed to introduce students to the complex and diverse nature of sports marketing. A framework will be presented to help explain and organize the strategic sports marketing process. Students will explore not only major league/professional sports marketing, but also minor league, collegiate, and recreational levels of the field. The student will gain an appreciation for the growing popularity of women’s sports and globalization of sports. Typically offered Fall Spring Summer. Prerequisite(s): MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C- Course Learning Outcomes 1. Analyze marketing problems and develop solutions to the problems through discussion and outside readings. 2. Professionally communicate analyses and recommendations through a critique of a sports marketing plan. View Class Schedule