Marketing Strategy: Capstone

Catalog description

This is the capstone course for marketing majors and should be taken in the last semester by all marketing students. The course integrates material from prior marketing courses and focuses on preparing students to analyze complex marketing situations using analytical tools for marketing and to formulate integrated and data-driven, strategic solutions to marketing problems. It is an intensive course with significant writing assignments to prepare students for the job market. Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C- AND (MKG 32401 FOR LEVEL UG WITH MIN. GRADE OF C- OR MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C- ) AND MKG 42500 FOR LEVEL UG WITH MIN. GRADE OF C- Course Learning Outcomes 1. Identify, explain, and apply marketing strategies and theories. 2. Strategically analyze business situations from a variety of angles. 3. Make specific, supported, and rational strategic recommendations, explain those recommendations, and defend the solutions to the business problems. 4. Critically analyze a business situation and make marketing recommendations that are thoughtful, reasonable, and backed up by data and theory. 5. Effectively communicate analyses and recommendations as leaders in team environments. 6. Demonstrate successful formulation and execution of strategic plans. View Class Schedule