Media Planning

Catalog description

Emphasize media placement for a marketing campaign through the understanding of media vocabulary, secondary data research and sources, media scheduling and budget allocation, and audience measurement and evaluation. Typically offered Fall. Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C- AND (MKG 32401 FOR LEVEL UG WITH MIN. GRADE OF C- OR MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C- ) Course Learning Outcomes 1. Comprehend media planning terminology and the concepts of selection. 2. Develop an understanding of using media calculations to provide guidance in media plans. 3. Develop a media plan through research, calculations, and planning. View Class Schedule