Advertising Campaigns I

Catalog description

Emphasis on the management of marketing research, segmentation, analysis and campaign strategy for a business or non-profit organization as part of a local or national advertising campaign. Typically offered Fall. Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C- AND (MKG 32401 FOR LEVEL UG WITH MIN. GRADE OF C- OR MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C- ) AND MKG 42500 FOR LEVEL UG WITH MIN. GRADE OF C- Course Learning Outcomes 1. Develop a thorough understanding on how agencies work through a team agency approach. 2. Understand the relationship between market research (company, competition, industry, and target market) formulating advertising strategies. 3. Have the ability to develop and compile research findings into a detailed research based report that can be incorporated into the final NSAC plans book to be presented to a real-world client. View Class Schedule