Marketing Research

Catalog description

The purpose of this course is to develop skills in the planning and execution of market research studies designed to acquire useful information for marketing decisions. It aims to familiarize students with techniques of research design, data collection, and analysis. Emphasis is placed on evaluating the results obtained from such investigations. Prerequisite(s): (MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C-) AND (BIA 22500 FOR LEVEL UG WITH MIN. GRADE OF C- OR STAT 30100 FOR LEVEL UG WITH MIN. GRADE OF C-) Course Learning Outcomes 1. Develop understanding of the concepts and terminology of marketing research. 2. Develop practical skills to apply concepts to real-world market research cases. 3. Develop knowledge of the step-by-step marketing research process. 4. Experience the use of research findings for managerial/marketing decisions. 5. Develop skill as a business professional, such as presentations, teamwork and leadership. View Class Schedule