International Marketing

Catalog description

This course explores the opportunities in global markets and examines the challenges of global marketing. Emphasis is placed on the strategic implications of competition in the markets of various countries. Typically offered Spring. Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C- Course Learning Outcomes 1. To describe the complex framework of organizations, laws and customs within which international marketing is practiced and to analyze the economic, political and cultural “profiles” of international markets; evaluate marketing opportunities and risks in different national/regional markets around the world. View Class Schedule