Integrated Marketing Communications

Catalog description

This course integrates advertising, public relations, publicity, personal selling and sales promotion as the overall promotional mix. Various communication methods and tools are treated as variables for use alone or in combination to communicate attributes of products and services to the customer. Typically offered Fall Spring Summer. Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C- Course Learning Outcomes 1. Achieve an understanding of the major elements comprising the marketing communications mix. 2. Fully comprehend the meaning and relevance to integrated marketing communications. 3. Appreciate the complexity of designing a complete IMC plan. 4. Achieve a high proficiency in locating, understanding, and using information sources for marketing communications program design, execution, and measurement. View Class Schedule