Marketing Communications

Catalog description

or 3.00. Familiarizes students with two critical means of marketing communications: advertising and sales promotion. Provides knowledge that will help students make effective marketing communications decisions, either as a brand/product manager, advertising agency executive, or sales manager. Prerequisite: MGMT 62000, 62200. Typically offered Fall Spring Summer. Prerequisite(s): MGMT 62000 FOR LEVEL GR WITH MIN. GRADE OF D- AND MGMT 62200 FOR LEVEL GR WITH MIN. GRADE OF D- Course Learning Outcomes 1. Prepare an Integrated Marketing Communications Plan (IMC) utilizing the major tools, techniques, and media in advertising and sales promotion. 2. Utilize a variety of software programs important for use in developing advertising and sales promotion media and integrate the use of that software in the preparation of their IMC Plan. 3. Critique at least three IMC Plans on their development and implementation of advertising and sale promotion tools. View Class Schedule