Marketing Research

Catalog description

to 4.00 (West Lafayette) 3.00 (Calumet) Application of statistical and other quantitative concepts to marketing management problems. Prerequisite: MGMT 67000. Typically offered Fall Spring Summer. Course Learning Outcomes 1. Conduct market research by using a mix of analytical, communication, and technical skills developed in class. 2. Develop a marketing research design. 3. Prepare and analyze marketing research data by cleaning data, organizing datasets, and conducting basic analyses (e.g., descriptive statistics, cross-tabulations) to interpret results and inform decisions. View Class Schedule