Marketing Strategy

Catalog description

to 4.00 (West Lafayette) 3.00 or 4.00 (Calumet) 3.00 (North Central) Key aspects of marketing strategy formulation and implementation are covered, including customer needs assessment, targeting, and positioning strategies in a competitive market. A managerial perspective allows development of decision-making skills necessary for successful marketing strategies. Prerequisite: MGMT 62000, 62100. Typically offered Fall Spring Summer. Prerequisite(s): MGMT 62000 FOR LEVEL GR WITH MIN. GRADE OF B View Class Schedule