Writing For Social Media

Catalog description

This course will introduce student’s to the contexts and forms of social media, including Facebook, Twitter, YouTube, Instagram, Pinterest, among others. Student will became familiar with a range of social media tools, analyze and discuss their uses and implications, understand the writer’s role in creating social media, and create various projects in different media centered around social media. This course will provide the tools and experience to successfully utilize social media for strategic endeavors. Typically offered Fall Spring Summer. Prerequisite(s): ENGL 10000 FOR LEVEL UG WITH MIN. GRADE OF B- OR ENGL 10400 FOR LEVEL UG WITH MIN. GRADE OF C- OR HONR 11100 FOR LEVEL UG WITH MIN. GRADE OF C- OR ENGL 10800 FOR LEVEL UG WITH MIN. GRADE OF C- OR ENGL 10100 FOR LEVEL UG WITH MIN. GRADE OF C- Experiential Learning (EXL): Yes Course Learning Outcomes 1. Understand the rhetorical contexts of a variety of social media platforms. 2. Discuss applications of social media to business, education, training, marketing, and other areas. 3. Understand the writer’s role in the development of social media within organizations. 4. Analyze case studies of successful (and unsuccessful) social media deployment. 5. Develop a detailed social media strategy for an organization or cause. View Class Schedule