Theories Of Mass Communication

Catalog description

An examination of mass communication theories and theorists. Readings and discussion of McLuhan, Lippman, De Fleur, Lazarsfeld, Schramm, Stephenson, and other significant contributors. Typically offered Fall Spring. Course Learning Outcomes 1. Describe the historical progression of media research. 2. Identify and apply key concepts and theories from media research. 3. Design a research project that investigates the role of media. 4. Assess common ethical issues in research on media. 5. Explain key findings from research studies. View Class Schedule