Principles Of Persuasion

Catalog description

Persuasion and its effects on behavior, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced and a focus as well on effective composition of persuasive discourse. Typically offered Fall. Course Learning Outcomes 1. List the major areas of study in the field of persuasion. 2. Analyze and critique persuasive techniques. 3. Apply theories of persuasion to explain everyday circumstances. View Class Schedule