Introduction To Advertising

Catalog description

An analysis of commercial persuasion from colonial times to the era of mass communication. The course examines the structure of advertising messages, how they are adapted to specific audiences, and the social settings in which they occur. Typically offered Fall Spring Summer. Course Learning Outcomes 1. Analyze key trends, functions, and ethical issues in contemporary advertising and integrated marketing communication. 2. Evaluate the social, cultural, and economic roles of advertising. 3. Apply audience segmentation, message strategy, and media planning principles. View Class Schedule