BUSM 41100
Entrepreneurship And Creative Managerial Thinking
Purdue University Northwest · UGRD · Fall 2026
Catalog description
This course intends to provide students with a solid foundation in terms of the vital role played by entrepreneurs and intrapreneurship in today’s business world. Students will be provided with principles of managing the creation and development of new enterprises, and knowledge and techniques for dealing with issues associated with the process of entrepreneurship development. Students will also be given instructions on how to apply the entrepreneurial philosophy and skills in the established corporate environments or systematic business models, namely adopting an intrapreneurial approach to business management. Typically offered Spring. Prerequisite(s): (MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C- OR MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C- OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C-) AND (FIN 31000 FOR LEVEL UG WITH MIN. GRADE OF C- OR MGMT 31000 FOR LEVEL UG WITH MIN. GRADE OF C-) AND (BUSM 39500 FOR LEVEL UG WITH MIN. GRADE OF C- OR BUSM 35100 FOR LEVEL UG WITH MIN. GRADE OF C-) Course Learning Outcomes 1. Develop an understanding of important business issues as they relate to new ventures. 2. Develop, evaluate and critique entrepreneurial business plans. 3. Understand the concept and practices of intrapreneurial activities in corporations. View Class Schedule
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