Brand Management Strategy

Catalog description

This course examines marketing management from a strategic and brand-centered perspective, emphasizing how organizations build, position, and sustain strong brands in competitive markets. The course focuses on marketing analysis, brand strategy formulation, and long-term value creation across consumer, business, and service organizations. You will explore how firms design, communicate, and deliver value through strategic brand positioning, value propositions, and integrated marketing decisions related to products, pricing, communications, and channels. The course also examines the role of brand equity, competitive dynamics, social and ethical forces, globalization, and market growth strategies in shaping effective marketing and branding decisions.