Artificial Intelligence Applications for the Marketing Professional

Catalog description

This course introduces you to the practical use of artificial intelligence (AI) in modern marketing environments. You will explore AI tools for analytics, customer segmentation, content creation, automation, and campaign optimization. The course emphasizes ethical and legal considerations, data-driven decision making, and the integration of AI into digital marketing strategies. Through hands-on projects, you will apply AI technologies to develop innovative marketing solutions for real-world business challenges.