Digital Marketing Platforms and Strategy

Catalog description

This course provides an in-depth exploration of how the internet is transforming the marketing landscape for goods and services in a global marketplace. Students will gain both theoretical knowledge and practical skills in key areas of digital marketing, including search engine optimization (SEO) and search engine marketing (SEM), social media marketing, mobile and email marketing, and content strategy development. The course also covers essential topics such as website design, key performance indicators (KPIs), cybersecurity risks, and ethical considerations in digital marketing. By the end of this course, students will be equipped to develop and implement effective digital marketing strategies across multiple platforms.