GEN 684

Customer Service

Purdue University Global · UGRD · Fall 2026

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This course introduces you to how customer loyalty is created and how to address personalized customer needs. You will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools, metrics, and call center strategies will also be examined.

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Class #purdue_global-0684Fall 2026UGRD5 credits
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