Principles of Retailing

Catalog description

This course provides an overview of the retail industry and explores significant developments in the retailing field such as consolidation, multichannel offerings, centralization, and globalization. You will examine the key retail decision variables (location, merchandise management, pricing, communications, store design, customer service, technology, and store management), and explore the principles and practices of successful retail management through contemporary examples. You will also observe a variety of management theories applied in the retail context.