Health Communication, Social Marketing, and Advocacy

Catalog description

In this course, you will explore how health communication and social marketing are necessary tools used in advocating for policy, systemic, or environmental change as it relates to current or emerging health issues. Communication and social marketing theories will be presented and used to help develop messages focused on changing or maintaining an individual's behavior for the benefit of the individual and society as a whole. This course will explore strategies used to identify and assess health issues and identify factors that aid and/or hinder advocacy efforts while developing persuasive messages and materials to facilitate change. This course will further develop critical thinking, research, analysis, and presentation skills to advocate for policy, systemic, or environmental change. You will explore concepts, theories, and methods in assessing needs of communities and developing population-specific communication messages and materials to influence positive behavior change.