GEN 1253

Strategic Management

Purdue University Global · UGRD · Fall 2026

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In this course, you will explore factors that contribute to long-term business success. You will create a strategic plan for a business by applying strategic management methods, including environmental scanning, competitive analysis, and organization assessment. You will examine the leadership skills required to formulate, implement, and evaluate business strategy. Strategic decisions will integrate ethical, social, and global considerations.

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Class #purdue_global-1253Fall 2026UGRD4 credits
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