GEN 1226

Marketing Research

Purdue University Global · UGRD · Fall 2026

1 section

Catalog description

This course provides an analysis and evaluation of theories and practices of marketing research as an aid to marketing decision-making. You will apply marketing research methods and techniques to actual marketing problems through the design, implementation, and evaluation of a marketing research project.

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Class #purdue_global-1226Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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